2021 Delivered

by The DataFace

We helped Instacart create 2021 Delivered, an interactive microsite that examines grocery trends across more than 14,000 U.S. cities. Search for a city or enter your zip code, then see personalized insights about the types of things people around you were purchasing last year. Can you guess your hometown’s most distinctive grocery item, its favorite ice cream flavor, or its sister city?

The DataFace team led both design and web development efforts for the project, which was shared with Instacart's 10M+ customers via email.


Silver in Website Design 2022

Bronze in Digital Ads and Campaigns 2022

Created by:

Lead Designer

Sam Vickars

Design Company

The DataFace

Profile Website

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Project Website

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Design Team

Sam Vickars, Aria Todd, Michael Hester, Jack Beckwith


Entrant Companies

Instacart, US
The DataFace, US


Instacart, US

Individual Credits

Data Storytelling Manager (Instacart): Alex Orellana
Senior Communications Manager (Instacart): Hilary Burns
Senior Director, Communications (Instacart): Chrissy Trampedach