KIWEE.CARE

by Made for you

Kiwee.care employs experts in debt recovery and the French healthcare system’s administrative process. The company provides a reminder service for healthcare facilities to help them to recover payments for medical bills which have not been paid by patients and insurance companies.

TO CREATE COMMUNICATION MATERIALS WITH A MORE PROFESSIONAL FEEL AND MORE PERSONALITY, MADE FOR YOU CREATED NEW ILLUSTRATIONS, A NEW WEBSITE AND ADVERTISING BANNERS FOR THE BRAND.
The illustrated figures were too childish and didn’t sufficiently convey the professional nature of the services Kiwee.care provides for its B2B clients. They also lacked meaning and were not sufficiently related to the texts.

Made for you therefore recommended a different and more high-end focus and created illustrations which showcased the company’s core business, including icons of a stethoscope, a hand and a heart, which evoke the idea of support, and the buildings representing each type of client: public hospitals, private clinics, etc.
Combined with light green, which evokes the world of healthcare, muted shades of mauve, mustard yellow and blue create a dynamic visual identity for Kiwee.care and its communication materials; these understated hues reflect the graphic styles which are commonly used to represent healthcare.

Prize

Bronze in Website Design 2022

Created by:

Lead Designer

Fanny de Bray

Design Company

Made for you

Profile Website

click here

Project Website

click here

Client

Kiwee.care

Design Team

Anna Cesa (Artistic Director), Damien Virot (Web Developper), Amandine Lantelme (Brand Strategist)

Credits

Entrant Companies

Made for you, FR

Advertisers

Kiwee.care, FR

Individual Credits

Brand Strategist: Amandine Lantelme
Creative Director: Fanny de Bray
Web Developper: Damien Virot