Fireside, Los Mas, and Oktoberfest

by Meaghan A. Dee

I have created package designs for all of Eastern Divide Brewing Company's beers. The first to launch in 2021 was Fireside, a hazy IPA. For the illustration, I wove the lettering into the smoke coming off of the campfire. In early summer, the brewery came out with Los Mas, which was a tribute to their taproom director Sam Sol. Literally translated los mas means "the more" or "the most." I hand-lettered the type to have the feel of a painted signboard and used high-energy colors to bring in the joy of summer. The most recent beer released is their Oktoberfest. For it, I illustrated fall leaves in a pattern surrounding a pretzel (because what Oktoberfest celebration is complete without a giant bavarian pretzel?). The blue and white and diamond pattern reinforce the connection to Oktoberfest and help make the can design easily recognizable.

Prize

Bronze in Packaging Design 2022, Freelancer

Created by:

Designer

Meaghan A. Dee

Profile Website

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Client

Eastern Divide Brewing Company