Middle of nowhere (IBM Research 404 page)

by Yijia Xie

As a top leader in the AI ​​industry, IBM Research is relentlessly curious about all the ways that computing can change the world. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.

The design concept comes from the idea of "you are in the middle of nowhere." Because "404" means that the webpage doesn't exist, this project creates an environment that makes users feel lost around the internet data and the generative arts. By training a machine learning model that combines thousands of images, the design process generates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial intelligence.

Prize

Gold in Website Design 2022, Freelancer

Created by:

Designer

Yijia Xie

Project Website

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Client

IBM

Video (direct link)

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