SENTRUM logo, which has been inspired and designed according to a contemporary interpretation of Anatolian kilim motifs. Kilims are produced from the hairs of animals and plant roots are used as color dye. Kilims are one of the most tangible samples of "sustainable design" which reached to the present day. Logo was designed in single color which aims to minimize the use of resources in printed mediums.

The goal with the SENTRUM project is to transform the designated location to a centre for tourism practices based on sustainable energy. Enerjisa - the leading energy company in Turkey- is the investor as well as UNDP (United Nations Development Programme) and Sabanci University are both supporters and shareholders of this project.