Hired by the FFT (Executive and delegated
Production) Creative Studio Ramon + Pedro delivered the full On screen design and TV graphic package.
The opening sequence is a mesmerizing journey through Roland Garros’ core values—excellence in sports, amazing legacy, French elegance, and a unique passion for tennis. The art direction is inspired by graphical posters from the 60’s with minimalist design, strong perspectives and a reduced color palette borrowed from the Roland Garros branding. An updated musical theme marries and enhances the visual with a powerful mix of cords and horns while an accordion punctuates the piece with a French touch.
The ON AIR design relies heavily on the main colors of the brand’s palette which are omnipresent on the panels around the courts during live coverage. At the heart of the design is the logo and all the animations emanate from it.
A slight gradient elegantly distinguishes the different rows on the scorecard.
Bronze in Sports 2022
• Concept / Design: Ramon + Pedro
Creative Directors: Antoine Tinguely / Laurent Fauchère
Executive producer: Fanny Vuattoux
• Shoot: Ramon +...