As the COVID-19 pandemic fueled demand for housing, social distance guidelines dramatically impacted traditional experience of home shopping. In response, Lennar Corporation, one of the largest homebuilders in the US, partnered with Work & Co to transform their digital ecosystem, elevating their brand and modernizing the experience for their customers and consultants in the process. Together, we created a collection of tools that offered a new level of consistency, efficiency, and safety across the Lennar home-buying journey, including a new app for consultants to host virtual home walkthroughs. The Lennar Digital Sales Presentation Tour Tool enables consultants to present home plans and community content to prospective buyers with or without in-person appointments.
An unmatched virtual experience with live 360-degree views into every room via video
Mobile-first operability, enabling consultants to be efficient and knowledgeable across more communities and with more customers
A centralized client dashboard creating a unified workspace for a prioritized and efficient selling process
A centralized repository for content about Lennar products, their features and amenities, and real time availability and pricing data
Automatic generation of a digital brochure following each session that can be shared with the buyer
Since launching the new ecosystem, Lennar’s conversion rates have doubled.
Gold in Mobile Interaction & Experience 2022
Gold in UX, Interface & Navigation 2022
Silver in Website Design 2022
Silver in UX, Interface & Navigation 2022