Latitude, Paris

by Socrates Communications

Socrates were appointed to create a name, brand and collateral for a substantial commercial office building in La Défense, Paris. Designed to have a strong point of view, Latitude has a bold and ownable colour palette with contrasting typefaces and a graphic pattern inspired by the building’s architecture. At the core of each design is the adoption of two manifestos, one on people and their priorities and another on what a building should aspire to be. Underpinned by social media, printed literature and film, the project also included a marketing suite housed in a former London bus.

Prize

Silver in Integrated Graphic Design 2022

Created by:

Lead Designer

Mark Scott

Design Company

Socrates Communications

Client

Générale Continentale Investissements

Design Team

Oly Roe

Credits

Individual Credits

Creative Director: Andrew Derrick
Project Director: Oliver Dadak