Guang wai’s gift boxes

by Hsu Tzu Hsiang

Guang wai’s chopsticks are a type of compound chopsticks. In the process of making them, the company utilized both sophisticated 304 stainless steel and the Japanese Idemitsu Kosan SPS resin. The chopsticks have 7 different types of colors. Guang Wai’s main selling platform is online. Packaging inspiration was taken from the background of the person who is in charge of industrial mold making. I have utilized the paper with gray tones to deliver “The craftsman’s spirit of purity”. At the same time, it can highlight the reinforcement of the 7 colors of chopsticks.
 
This time, the biggest design point is to utilize the concept of, “the best quality is the best packaging”, as a starting point. Advocating generous performance of the protagonist, packaging is just an aid. The cover of the gift box utilizes the original size of the chopsticks as a Key Vision. In addition, it utilizes Hot Stamping in a silver color and embossing to highlight the main material of the chopsticks. Moreover, adding the name of the brand “Guang Wei” and designing the label to increase the level of detail, as a whole, express the seemingly simple but full connotative corporate philosophy.
 
Gift box performance in a drawer concept. Inside the box, it has the design of three placement ports. Every placement port allows 2 sets of chopsticks. The main point for this type of setting is to reduce the volume of the packaging. It can also create a streamlined size. Inside the middle of the box, it provides the clients an area to put the manual, or if the clients are sending it as a gift, it can also be a spot to place the red envelope. This way, it increases the scope of use for the gift box.

Prize

Silver in Packaging Design 2022, Freelancer

Created by:

Designer

Hsu Tzu Hsiang

Profile Website

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Project Website

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Client

Guang Wei

Credits

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Guangwei Co., Ltd., TW