Promotional Type Booklet and Poster Design: Clarendon

Creative Brief: Design a twenty to twenty two-page specimen book that advertises Clarendon typeface to an audience of graphic designers. Style specimen is a booklet that demonstrates the range of a typeface applied to headlines and text. Focus on the research process, concept, ideas, design principles, typography, diverse and appropriate application.

The purpose of this Clarendon Promotional Type Booklet is to ignite a curiosity to discover typefaces. Give a little information about the typographer, journey, typeface development, and how it will be used in various contexts. And the typeface expression.

Size: 5–8' (Portrait)

Color: Black/White and color

Given Type: Clarendon

Software: Adobe Indesign, Adobe Illustrator, Adobe Photoshop

Binding Type: Saddle Stitch binding

Solution: The Specimen book is about the "Clarendon" Typeface designed by slab-serif created in the 1830s by Robert Besley. A version was made into a wood typeface and was reworked in metal by the Monotype Corporation foundry in 1935. I created this project to build curiosity for a viewer to discover about a Clarendon typeface. The book aims to know about the Designer's history, type variation, recreation for digital use, and the different types of Clarendon typeface designed by new type designers.